Privacy Policy

Privacy Policy

Last updated: 22 October 2026

1. Introduction

Go Off Road Ltd (“Go Off Road”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, purchase products, make an enquiry, request repairs or servicing, apply for finance or otherwise interact with us.

Our website is https://go-off-roadbarnsley.co.uk/.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018 and Privacy and Electronic Communications Regulations (PECR).

Our Business Details

Company: Go Off Road Ltd
Company Registration Number: 14185869
Registered Address: Unit 9, Marrtree Business Park, Thomas Madison Lane, Wakefield, WF4 3GN, United Kingdom
Email: support@go-off-roadbarnsley.co.uk
Telephone: 0330 311 0854

Go Off Road Ltd is the data controller for the personal information we process in connection with our retail operations, except where another organisation acts as an independent controller.

2. Information We Collect

Depending on your interactions with us, we may collect the following information:

Personal information

  • Full name

  • Email address

  • Telephone number

  • Billing and delivery addresses

Purchase information

  • Products ordered and purchased

  • Payment and transaction references

  • Order history

  • Delivery and returns information

  • Refund information

Website and device information

  • IP address

  • Browser and device information

  • Approximate location

  • Website pages visited

  • Cookie identifiers and website interactions

Customer service and warranty information

  • Enquiries and communications

  • Warranty and repair requests

  • Product details and serial numbers

  • Vehicle identification information where relevant

  • Photographs or other information supplied in support of a claim

Finance-related information

If you enquire about or apply for finance, we may collect limited information needed to introduce you to a finance provider or assist with your application.

Finance providers may separately collect additional personal, employment and financial information as part of their assessment.

3. How We Use Your Information

We collect and use personal information for legitimate business purposes, including:

Purpose Lawful basis
Processing orders, payments and deliveries Performance of a contract
Providing customer support, repairs and warranty services Performance of a contract or legitimate interests
Handling returns, refunds and complaints Contractual and legal obligations
Responding to enquiries and providing quotations Legitimate interests or steps before entering a contract
Introducing customers to finance providers Steps before entering a contract, legitimate interests or legal obligations, depending on the activity
Maintaining accounts and tax records Legal obligation
Preventing fraud and protecting our website Legitimate interests or legal obligation
Understanding website performance Legitimate interests or consent, depending on the technology used
Personalised advertising and non-essential tracking Consent where required
Sending promotional emails Consent or a legally permitted existing-customer marketing exception

Where we rely on legitimate interests, our interests include operating and improving our business, preventing fraud, providing effective customer service and maintaining appropriate business records.

We assess these interests against your rights and freedoms.

4. Shopify and Online Shopping

Our online store is powered by Shopify.

Shopify provides ecommerce infrastructure, including website hosting, checkout, payment-related functionality, order management and associated services.

When you browse our website or make a purchase, information may be processed by Shopify to provide these services.

Depending on the Shopify features enabled, Shopify may also process information to support enhanced shopping experiences, understand interactions and improve its services, including through information associated with interactions across Shopify and participating merchants.

Some of these services may involve personal information being processed outside the United Kingdom.

You can learn more about Shopify's practices and privacy rights at:

https://privacy.shopify.com/en

5. Google Analytics, Google Ads and Google Shopping

We use or may use Google services connected to our Shopify website, including:

  • Google Analytics 4

  • Google Ads

  • Google Merchant Center

  • Google Shopping

  • Google & YouTube integration

These services help us understand website activity, measure advertising performance, display product information and improve our online marketing.

Subject to applicable consent requirements and our enabled settings, information processed may include:

  • Pages visited

  • Website interactions

  • Device and browser information

  • Cookie and advertising identifiers

  • Purchase and conversion information

  • Relevant customer information used for conversion measurement, where enabled and permitted

Where enhanced conversion measurement is enabled, appropriate customer information may be securely transformed, including through hashing, before transmission.

Non-essential advertising cookies and similar tracking technologies are subject to applicable consent requirements.

Google may process information in accordance with its own privacy policies.

For more information:

https://policies.google.com/privacy

You can manage Google's advertising preferences at:

https://myadcenter.google.com/

6. Finance Applications and Finance Providers

Go Off Road offers customers access to finance options through third-party finance providers.

Depending on availability and eligibility, these providers may include:

  • Snap Finance

  • Santander Finance

  • Zopa

  • Klarna

  • First Response Finance

If you choose to explore finance, we may introduce you to the relevant provider, direct you to its application service or share information necessary to progress your enquiry.

Finance providers may independently collect and process information such as identity, address, employment, financial and credit-related details.

They may also conduct creditworthiness, fraud prevention or identity verification checks in accordance with applicable law.

Finance application decisions, including any automated decision-making, are governed by the relevant provider's processes and privacy notice.

We encourage customers to review the applicable finance provider's privacy policy before submitting an application.

We do not control the independent decisions made by finance providers.

7. Sharing Your Information

We may share personal information with carefully selected organisations where necessary for legitimate business purposes, including:

Shopify: For ecommerce services, checkout and order management.

Payment processors: To securely process payments and refunds.

Delivery and logistics providers: To arrange product delivery, collection and order fulfilment.

Google: For analytics, advertising measurement and product listings where applicable.

Finance providers: Where customers request finance information or applications.

Professional advisers: Including accountants, insurers and legal advisers where necessary.

Public authorities: Where disclosure is required by law or to protect legal rights.

Although we have not been advised of additional third-party marketing applications, our use of Shopify, Google services and finance providers involves external service providers.

We do not sell customer contact lists to unrelated third parties for direct marketing.

We share personal information only where there is an appropriate legal basis and apply suitable safeguards.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

These may include:

Essential cookies: Required for shopping baskets, checkout, security and core website functions.

Analytics cookies: Used to understand website performance and customer interactions.

Advertising cookies: Used for advertising measurement, remarketing and personalisation where enabled.

Preference cookies: Used to remember certain website settings and choices.

We request consent before using non-essential cookies and similar technologies where required by law.

Customers can manage their choices through the cookie controls provided on our website, where available, and through their browser settings.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Rejecting non-essential cookies should not prevent access to the website's essential shopping functions.

9. Marketing Communications

We may occasionally send information about new products, promotions, special offers and related services.

We send electronic marketing only where permitted under applicable UK privacy and marketing legislation.

This may include communications based on your consent or, where legally applicable, an existing customer relationship involving similar products or services and appropriate opt-out opportunities.

You can opt out of promotional communications at any time by using the unsubscribe facility in a marketing message or contacting:

support@go-off-roadbarnsley.co.uk

We may still send essential transactional communications relating to purchases, deliveries, refunds, repairs and customer service.

10. Payment Security

Payments are processed using payment services integrated with our ecommerce platform or relevant payment providers.

We do not ordinarily receive or store complete payment card numbers.

Payment processors use their own security systems and process relevant payment information in accordance with their applicable privacy notices.

We take reasonable measures to protect customer information, although no online transmission or electronic storage system can be guaranteed to be completely secure.

11. International Data Transfers

Some organisations providing services to Go Off Road, including Shopify and Google, may process personal information outside the United Kingdom.

Where applicable, international data transfers are subject to appropriate safeguards recognised under UK data protection legislation.

These may include UK adequacy regulations, approved contractual safeguards or other legally permitted mechanisms.

You can request further information about relevant safeguards by contacting us.

12. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose for which it was collected.

Retention depends on the nature of the information, relevant legal obligations and legitimate business needs.

In general:

  • Order and accounting records: Retained for periods necessary to comply with tax, accounting and other legal requirements, normally including a period of six years where applicable.

  • Warranty and repair information: Retained for the relevant warranty or service period and any additional period necessary to resolve claims or legal disputes.

  • Customer enquiries: Retained for as long as reasonably necessary to respond and maintain appropriate business records.

  • Marketing information: Retained while we have a lawful reason to use it, subject to withdrawal, unsubscribing and necessary suppression records.

  • Website analytics and cookie data: Retained according to the applicable service settings, legal requirements and our data-retention arrangements.

Information is deleted, anonymised or securely disposed of when no longer required.

13. Your Data Protection Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of information in certain circumstances.

  • Request restrictions on processing.

  • Object to processing based on legitimate interests.

  • Object to direct marketing at any time.

  • Request portability of eligible information.

  • Withdraw consent where our processing relies on consent.

  • Exercise applicable rights concerning certain automated decisions.

These rights are subject to relevant legal conditions and exceptions.

To exercise your rights, contact:

support@go-off-roadbarnsley.co.uk

We may request reasonable information to verify your identity.

We normally respond within one calendar month, subject to extensions permitted under applicable law.

14. Information You Provide

Certain personal information, including contact, billing and delivery details, is necessary to process online purchases and fulfil contractual obligations.

If you do not provide required information, we may be unable to complete your order or provide the requested service.

Providing information for optional marketing activities is voluntary.

15. Third-Party Websites

Our website may contain links to external websites, payment services, finance providers and other third-party platforms.

Those organisations may operate under independent privacy policies.

We encourage customers to review the privacy notices of third-party services before providing personal information.

16. Children's Personal Information

Our products and services are not designed to collect personal information directly from children without an appropriate lawful basis.

Where parental involvement or authorisation is required by law, we will take appropriate steps to obtain it.

If you believe that personal information relating to a child has been collected inappropriately, please contact us.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, business practices, technology or legal obligations.

The latest version will be published on our website with an updated revision date.

Where legally required, we will provide additional notice about significant changes.

18. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

ICO Website: https://ico.org.uk/
ICO Telephone: 0303 123 1113

19. Contact Information

For questions, privacy requests or complaints, contact:

Go Off Road Ltd
Unit 9, Marrtree Business Park
Thomas Madison Lane
Wakefield
WF4 3GN
United Kingdom

Company Number: 14185869
Telephone: 0330 311 0854
Email: support@go-off-roadbarnsley.co.uk
Website: https://go-off-roadbarnsley.co.uk/

© 2026 Go Off Road Ltd. All rights reserved.